With a Help to Buy: Equity Loan the Government lends you up to 20% of the cost of your newly built home, so you’ll only need a 5% cash deposit and a 75% mortgage to make up the rest.

You won’t be charged loan fees on the 20% loan for the first five years of owning your home.

To reflect the current property prices in London, the upper limit for the equity loan gives new home-buyers within Greater London from 20% to 40%.

Pompadour, 3-4 bed homes


Channels Drive, Chelmsford, Chelmsford City, CM3 3PT

Help to Buy

Starting prices

Full price
£415,000
Minimum deposit
£20,750
Government loan up to
20%

Overview

STAMP DUTY INCENTIVES* AND HELP TO BUY AVAILABLE

Because life is complicated enough

Persona homes are designed for living. From well- planned spaces to contemporary architecture, every detail has been carefully considered to make life simpler. With a home that looks great and works well, all you have to do is enjoy it

We’re with you every step of the way

Relax - you're in safe hands. Whether you're a first time buyer or you've done it before, moving house can be a stressful experience. Your Persona host will be with you at every stage of the process, working hard on your behalf to help make your dream home a reality.

Delivering more as standard

We're on a mission to give our customers a better home-buying experience. Choose Persona, and enjoy more support, more flexibility and more fixtures and fittings as standard. That's the Persona difference.

We put people before profit

Persona is part of Home Group, a housing and social change charity with over 80 years’ experience of building lives through better homes. To us, success is about having a positive impact on people's lives.

 

*Terms and conditions apply. Stamp duty incentives are plot and buyer specific. For further information, please contact our sales host.


Local area information

A unique collection of contemporary, design-led homes located in Chelmsford, Essex that brings the energy of city life and blends it with the peaceful vibes of country living. Pompadour has something for everyone. Whether you're just starting out or looking for your next family home, your Persona host is ready to help you find your perfect home.


Plot availability

Plot number 275 quartz
Tenure Help to Buy
Availability Available
Bathrooms 1
Full market price £385,000
Government loan up to 20%
Maximum government loan £77,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Quartz - Plot 275

This beautiful home is perfect for a growing family - offering large open spaces and stunning French doors which let the light flood into the living area. With two double bedrooms upstairs, including the master benefiting from its own en suite - what more could you ask for? This home is available as detached and semi-detached. Images and floorplans are for illustrative purposes only and are correct at time of print.

Plot number 321 quartz
Tenure Help to Buy
Availability Available
Bathrooms 1
Full market price £385,000
Government loan up to 20%
Maximum government loan £77,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Quartz - Plot 321

This beautiful home is perfect for a growing family - offering large open spaces and stunning French doors which let the light flood into the living area. With two double bedrooms upstairs, including the master benefiting from its own en suite - what more could you ask for? This home is available as detached and semi-detached. Images and floorplans are for illustrative purposes only and are correct at time of print.

Plot number 319 quartz
Tenure Help to Buy
Availability Available
Bathrooms 1
Full market price £385,000
Government loan up to 20%
Maximum government loan £77,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Quartz - Plot 319

This beautiful home is perfect for a growing family - offering large open spaces and stunning French doors which let the light flood into the living area. With two double bedrooms upstairs, including the master benefiting from its own en suite - what more could you ask for? This home is available as detached and semi-detached. Images and floorplans are for illustrative purposes only and are correct at time of print.

Plot number 320 quartz
Tenure Help to Buy
Availability Available
Bathrooms 1
Full market price £385,000
Government loan up to 20%
Maximum government loan £77,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Quartz - Plot 320

This beautiful home is perfect for a growing family - offering large open spaces and stunning French doors which let the light flood into the living area. With two double bedrooms upstairs, including the master benefiting from its own en suite - what more could you ask for? This home is available as detached and semi-detached. Images and floorplans are for illustrative purposes only and are correct at time of print.

Plot number 317 quartz
Tenure Help to Buy
Availability Available
Bathrooms 1
Full market price £395,000
Government loan up to 20%
Maximum government loan £79,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Quartz - Plot 317

This beautiful home is perfect for a growing family - offering large open spaces and stunning French doors which let the light flood into the living area. With two double bedrooms upstairs, including the master benefiting from its own en suite - what more could you ask for? This home is available as detached and semi-detached. Images and floorplans are for illustrative purposes only and are correct at time of print.

Plot number 316 quartz
Tenure Help to Buy
Availability Available
Bathrooms 1
Full market price £395,000
Government loan up to 20%
Maximum government loan £79,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Quartz - Plot 316

This beautiful home is perfect for a growing family - offering large open spaces and stunning French doors which let the light flood into the living area. With two double bedrooms upstairs, including the master benefiting from its own en suite - what more could you ask for? This home is available as detached and semi-detached. Images and floorplans are for illustrative purposes only and are correct at time of print.

Plot number 272 jade
Tenure Help to Buy
Availability Available
Bathrooms 2
Full market price £400,000
Government loan up to 20%
Maximum government loan £80,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Jade - 272

This stunning new home offers a modern, bright open plan kitchen, living and dining area leading straight out onto the garden, perfect for entertaining and bringing the outdoors in. Families will enjoy the ability to come together in this lovely space. But if that's not enough, leading off the first floor landing there is also a private terrace, giving further entertaining space, or the opportunity to relax in peace and harmony.

Directly off the hallway is a handy downstairs WC and a storage cupboard.

The first floor has three generous bedrooms with an en-suite and built in wardrobes to the master, and a generous sized family bathroom.

For a home that brings everyone together, choose Jade. With an open plan kitchen, living and dining space as well as a breakfast bar at the center, Jade is a home perfect for spending quality time with loved ones.

Also available in detached, end of terrace and terraced.

Plot number 281 jade
Tenure Help to Buy
Availability Available
Bathrooms 2
Full market price £435,000
Government loan up to 20%
Maximum government loan £87,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Jade - 281

This stunning new home offers a modern, bright open plan kitchen, living and dining area leading straight out onto the garden, perfect for entertaining and bringing the outdoors in. Families will enjoy the ability to come together in this lovely space. But if that's not enough, leading off the first floor landing there is also a private terrace, giving further entertaining space, or the opportunity to relax in peace and harmony.

Directly off the hallway is a handy downstairs WC and a storage cupboard.

The first floor has three generous bedrooms with an en-suite and built in wardrobes to the master, and a generous sized family bathroom.

For a home that brings everyone together, choose Jade. With an open plan kitchen, living and dining space as well as a breakfast bar at the center, Jade is a home perfect for spending quality time with loved ones.

Also available in detached, end of terrace and terraced.

Plot number 256 jade
Tenure Help to Buy
Availability Available
Bathrooms 2
Full market price £435,000
Government loan up to 20%
Maximum government loan £87,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Jade - 256

This stunning new home offers a modern, bright open plan kitchen, living and dining area leading straight out onto the garden, perfect for entertaining and bringing the outdoors in. Families will enjoy the ability to come together in this lovely space. But if that's not enough, leading off the first floor landing there is also a private terrace, giving further entertaining space, or the opportunity to relax in peace and harmony.

Directly off the hallway is a handy downstairs WC and a storage cupboard.

The first floor has three generous bedrooms with an en-suite and built in wardrobes to the master, and a generous sized family bathroom.

For a home that brings everyone together, choose Jade. With an open plan kitchen, living and dining space as well as a breakfast bar at the center, Jade is a home perfect for spending quality time with loved ones.

Also available in detached, end of terrace and terraced.

Plot number 280 jade
Tenure Help to Buy
Availability Available
Bathrooms 2
Full market price £435,000
Government loan up to 20%
Maximum government loan £87,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Jade - 280

This stunning new home offers a modern, bright open plan kitchen, living and dining area leading straight out onto the garden, perfect for entertaining and bringing the outdoors in. Families will enjoy the ability to come together in this lovely space. But if that's not enough, leading off the first floor landing there is also a private terrace, giving further entertaining space, or the opportunity to relax in peace and harmony.

Directly off the hallway is a handy downstairs WC and a storage cupboard.

The first floor has three generous bedrooms with an en-suite and built in wardrobes to the master, and a generous sized family bathroom.

For a home that brings everyone together, choose Jade. With an open plan kitchen, living and dining space as well as a breakfast bar at the center, Jade is a home perfect for spending quality time with loved ones.

Also available in detached, end of terrace and terraced.

Plot number 232 jade
Tenure Help to Buy
Availability Available
Bathrooms 2
Full market price £435,000
Government loan up to 20%
Maximum government loan £87,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Jasper - 232

With its open plan living spaces, together with double height ceilings, the Jasper is a bright and airy home, perfect for family living and entertaining.

From the moment you enter the home you are greeted with a large entrance area leading to a private living room to your left, and kitchen and dining to your right. Both rooms have French patio doors that lead you into the garden.

The double height ceiling of the hallway allows light to flood in, and the space is flexible for a variety of uses.

There are two double bedrooms and one single bedroom to the first floor, with floor-to-ceiling windows and the master also has an en-suite. The generous landing leads to the bright family bathroom.

Jasper gives you choice. To your left, relax and unwind in the spacious living room. To your right, prepare a delicious meal in the kitchen, enjoy your efforts in the dining area, with views through the patio doors into the garden. What would you choose? This home is available as detached or semi-detached.

Plot number 323 jasper
Tenure Help to Buy
Availability Available
Bathrooms 2
Full market price £440,000
Government loan up to 20%
Maximum government loan £88,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Jasper - 323

With its open plan living spaces, together with double height ceilings, the Jasper is a bright and airy home, perfect for family living and entertaining.

From the moment you enter the home you are greeted with a large entrance area leading to a private living room to your left, and kitchen and dining to your right. Both rooms have French patio doors that lead you into the garden.

The double height ceiling of the hallway allows light to flood in, and the space is flexible for a variety of uses.

There are two double bedrooms and one single bedroom to the first floor, with floor-to-ceiling windows and the master also has an en-suite. The generous landing leads to the bright family bathroom.

Jasper gives you choice. To your left, relax and unwind in the spacious living room. To your right, prepare a delicious meal in the kitchen, enjoy your efforts in the dining area, with views through the patio doors into the garden. What would you choose? This home is available as detached or semi-detached.

Plot number 308 jade
Tenure Help to Buy
Availability Available
Bathrooms 2
Full market price £445,000
Government loan up to 20%
Maximum government loan £89,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Jade - 308

This stunning new home offers a modern, bright open plan kitchen, living and dining area leading straight out onto the garden, perfect for entertaining and bringing the outdoors in. Families will enjoy the ability to come together in this lovely space. But if that's not enough, leading off the first floor landing there is also a private terrace, giving further entertaining space, or the opportunity to relax in peace and harmony.

Directly off the hallway is a handy downstairs WC and a storage cupboard.

The first floor has three generous bedrooms with an en-suite and built in wardrobes to the master, and a generous sized family bathroom.

For a home that brings everyone together, choose Jade. With an open plan kitchen, living and dining space as well as a breakfast bar at the center, Jade is a home perfect for spending quality time with loved ones.

Also available in detached, end of terrace and terraced.

Plot number 310 jasper
Tenure Help to Buy
Availability Available
Bathrooms 2
Full market price £465,000
Government loan up to 20%
Maximum government loan £93,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Jasper - 310

With its open plan living spaces, together with double height ceilings, the Jasper is a bright and airy home, perfect for family living and entertaining.

From the moment you enter the home you are greeted with a large entrance area leading to a private living room to your left, and kitchen and dining to your right. Both rooms have French patio doors that lead you into the garden.

The double height ceiling of the hallway allows light to flood in, and the space is flexible for a variety of uses.

There are two double bedrooms and one single bedroom to the first floor, with floor-to-ceiling windows and the master also has an en-suite. The generous landing leads to the bright family bathroom.

Jasper gives you choice. To your left, relax and unwind in the spacious living room. To your right, prepare a delicious meal in the kitchen, enjoy your efforts in the dining area, with views through the patio doors into the garden. What would you choose? This home is available as detached or semi-detached.

Plot number 282 topaz
Tenure Help to Buy
Availability Available
Bathrooms 2
Full market price £475,000
Government loan up to 20%
Maximum government loan £95,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Topaz - 282

With its open plan living spaces, together with double height ceilings, the Topaz is a bright and airy home, perfect for family living and entertaining.

From the moment you enter the home you will feel a connection to the outside due to not one but two sets of patio doors giving you access to the external courtyard. The double height ceiling of the hallway allows light to flood in, and the space is flexible for a variety of uses. The open plan living, kitchen and dining area creates a real central hub to the home and is a perfect gathering space for the family.

There are three double bedrooms to the first floor, with floor-to-ceiling windows and the master also has an en-suite. The generous landing leads to the bright family bathroom.

Available in end of terrace and detached.

Plot number 324 topaz
Tenure Help to Buy
Availability Available
Bathrooms 2
Full market price £480,000
Government loan up to 20%
Maximum government loan £96,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Topaz - 324

With its open plan living spaces, together with double height ceilings, the Topaz is a bright and airy home, perfect for family living and entertaining.

From the moment you enter the home you will feel a connection to the outside due to not one but two sets of patio doors giving you access to the external courtyard. The double height ceiling of the hallway allows light to flood in, and the space is flexible for a variety of uses. The open plan living, kitchen and dining area creates a real central hub to the home and is a perfect gathering space for the family.

There are three double bedrooms to the first floor, with floor-to-ceiling windows and the master also has an en-suite. The generous landing leads to the bright family bathroom.

Available in end of terrace and detached.

Plot number 130 onyx
Tenure Help to Buy
Availability Available
Bathrooms 2
Full market price £525,000
Government loan up to 20%
Maximum government loan £105,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Onyx - Plot 130

This beautiful home offers a bright and airy kitchen/dining area on the ground floor allowing access to the garden, ensuring that this space can be opened up to its full potential during the summer months. There is also a handy snug which can be used in a variety of ways such as a playroom or a study.

The fabulous and private first floor terrace can be accessed from the living room, giving a further opportunity to enjoy the summer months. The master bedroom is also on this floor and has an en-suite and dressing area.

There are a further three generous bedrooms, one more on the second floor also benefits from an en-suite, all of which have floor-to-ceiling height windows.

With a lovely family bathroom, and ample storage, this home is the perfect choice for family living.

Onyx is sure to impress. Set across three floors, this beautiful home has a variety of living spaces, including a snug - perfect for some quiet downtime! Onyx is not one to miss.

Available in terraced and end of terrace.

Plot number 104 garnett
Tenure Help to Buy
Availability Available
Bathrooms 2
Full market price £532,500
Government loan up to 20%
Maximum government loan £106,500
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Garnett - Plot 104

This beautiful home comprises of an open plan kitchen, living and dining area providing a central location for family gatherings and entertaining, and opens out onto the garden bringing the outside in and flooding the space with natural light.

There is a separate reception room that can have a variety of uses, enhancing the versatility of this home.

There are four generous sized bedrooms to the first floor, and a lovely family bathroom. The master bedroom not only has an en-suite, it also opens out on to a large balcony with glass balustrade further enhancing the variety of spaces within this home.

Plot number 129 onyx
Tenure Help to Buy
Availability Available
Bathrooms 2
Full market price £540,000
Government loan up to 20%
Maximum government loan £108,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Onyx - Plot 129

This beautiful home offers a bright and airy kitchen/dining area on the ground floor allowing access to the garden, ensuring that this space can be opened up to its full potential during the summer months. There is also a handy snug which can be used in a variety of ways such as a playroom or a study.

The fabulous and private first floor terrace can be accessed from the living room, giving a further opportunity to enjoy the summer months. The master bedroom is also on this floor and has an en-suite and dressing area.

There are a further three generous bedrooms, one more on the second floor also benefits from an en-suite, all of which have floor-to-ceiling height windows.

With a lovely family bathroom, and ample storage, this home is the perfect choice for family living.

Onyx is sure to impress. Set across three floors, this beautiful home has a variety of living spaces, including a snug - perfect for some quiet downtime! Onyx is not one to miss.

Available in terraced and end of terrace.

Plot number 244 garnett
Tenure Help to Buy
Availability Available
Bathrooms 2
Full market price £540,000
Government loan up to 20%
Maximum government loan £108,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Garnett - Plot 244

This beautiful home comprises of an open plan kitchen, living and dining area providing a central location for family gatherings and entertaining, and opens out onto the garden bringing the outside in and flooding the space with natural light.

There is a separate reception room that can have a variety of uses, enhancing the versatility of this home.

There are four generous sized bedrooms to the first floor, and a lovely family bathroom. The master bedroom not only has an en-suite, it also opens out on to a large balcony with glass balustrade further enhancing the variety of spaces within this home.

Plot number 241
Tenure Help to Buy
Availability Available
Bathrooms 2
Full market price £590,000
Government loan up to 20%
Maximum government loan £118,000
Ownership Freehold

Ready to view? We are too! Take the next step to getting new home ready by booking your personal viewing appointment.

If you're not quite ready to view in person yet, you can still book a virtual viewing; whichever works for you.

Peridot - Plot 241

This stunning new home comprises of a open plan kitchen/dining and living area with French doors leading out to the garden making it light and airy and is a great central hub for both family living and entertaining.

On the first floor there are two double bedrooms, one of which is en-suite and a generous single bedroom, all with floor-to-ceiling height windows allowing natural light to flood in. Leading off the spacious landing is the family bathroom.

The spacious master bedroom is on the second floor and benefits from an en-suite and dressing room along with French doors opening out onto a roof terrace.

Available as detached and link detached.


Housing Provider

Persona
Help to Buy

Starting prices

Full price
£415,000
Minimum deposit
£20,750
Government loan up to
20%